![]() ![]() We suggest shifting your focus on metrics that are a more reliable indicator of success with deliverability. Open metrics have never been a completely reliable method to gauge true human engagament, and we expect to see more privacy focused features from other providers in the future that will continue to degrade the reliability of open tracking. With Apple's Privacy Protection Features, professinal and consumers have the choice to mask their legimate human opens if they opt into using the privacy features and use their email with a compatible Apple device. Security software is common in the B2B space, and non human opens and clicks can enflate your engagement rates when they are not filtered out of your reporting. The HubSpot platform filters out/does not report on the 20 bot opens, and HubSpot reports a 30% open rate. 50 contacts have their tracking pixel loaded, but we detect that 20 of these loads were due to a bot that auto loaded all of the images in the message including the tracking pixels. Your brand sends 100 messages using HubSpot, which does offer bot filtering technology by default.50 contacts have their tracking pixel loaded, and MailChimp reports a 50% open rate. Your brand sends 100 messages using MailChimp, which does not offer bot filtering technology.Here's an exmaple of what that can look like when comparing the platforms side by side: In HubSpot, these non human engagements will be filtered out when the platform can identify that the opens or clicks did not come from a human recipeint. In MailChimp, all loaded open tracking pixels and clicks will be reported in your engagement metrics. Bot behavior happens when security or privacy software clicks on a link for security reasons or pre loads all images, including the open tracking pixel for secuirty or privacy reason. Hello important difference when comparing open rates between MailChimp and HubSpot is that the MailChimp platform does not offer bot filtering features, but the HubSpot platform does. ![]() I know, it's annoying that the only path to a solution includes a paid subscription but unfortunately, that's what it is. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you. Over time, email service providers should recognize you as a trustworthy sender. Remove unengaged contacts from list regularly for higher engagement ratesĪvoid as many spam trigger words as possible Validate emails before sending to avoid hard bounces at all costs (e.g. Only email contacts who for whom you have a legal basis to communicate With that in mind, here is a list of things that I'd recommend reviewing: The eventual decision what to do with that content rests with the service provider. In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.īesides this very technical step, there are other things I'd recommend to keep in mind. You would have to upgrade to a Marketing Hub Starter subscription to connect your email sending domain and set up email authentification ( SPF, DMARC). ![]() In the free version of HubSpot, it's not possible to connect your email domain (this would be HubSpot's terminology for verifying your email). ![]()
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